The easy-to-understand, in-depth information in "Always Be Testing: The Complete Guide to Google Web Optimizer" will help you understand how to set up website optimization tests and improve your conversion rates. Learn the theory behind the testing, understand Google Web Optimizer click reports, discover the “why” of clicks, and decipher the valuable data. By the time you finish reading this book, no matter what your skill level, you will have learned how to set up tests and improve crucial page components with the help of real-world case studies and examples.
If you want more leads, sales, and profits from your website, then you need to test, test, test. Google Website Optimizer is all about testing, and this book shows you how to use that free tool to discover what is best for your site and your bottom line. Recognized online marketing gurus Bryan Eisenberg and John Quarto-vonTivadar explain how to test and get more of your visitors to take the actions you want them to take: contact you, buy something, subscribe, or otherwise engage with your site.
Sterne Measures (Jim Sterne)
http://emetrics.wordpress.com/2008/08/25/sterne-measures-august-21-2008/
DamnIWish (Andy Sernovitz):
http://www.damniwish.com/2008/08/use-reviews-to.html
Click Z (Mike Grehan):
http://www.clickz.com/showPage.html?page=3630480
100 Dollar SEO (Carlos Del Rio):
http://www.100dollarseo.com/always-be-testing-a-cookbook-for-web-optimizer/landing-page-optimization
ContentRobot:
http://www.contentrobot.com/always-be-testing
Small Business Answers:
http://www.smallbusinessanswers.com/mike-moran/always-be-reading-always-be-testing.php
UserEffect
http://www.usereffect.com/topic/book-review-always-be-testing
BazaarVoice
http://www.bazaarblog.com/2008/08/31/new-book-by-bryan-eisenberg-always-be-testing/
GetElastic
http://www.getelastic.com/book-review-always-be-testing/
DuctTape Marketing
http://www.ducttapemarketing.com/blog/2008/09/09/always-be-testing/
eMarketing & Commerce
http://www.emarketingandcommerce.com/story/future-nows-bryan-eisenberg-discusses-new-book-testing
Web Analytics World
http://www.webanalyticsworld.com/2008/11/always-be-testing-interview-with-bryan.html
There is absolutely no dearth of ideas out there: your boss has 'em, your friends have 'em, and, God bless her, your mom has plenty of them. The difference between Winners and Losers in this game is that Winners actually know which one of their ideas stink and the Losers don't. The web provides the ultimate platform where you can test your craziest ideas quickly...Don't know where to start? This book is for you!